1、Working with the club’s digital agency/Italy media house and Head of Communication to develop yearly/quarterly/monthly content strategy and provides insights of Chinese market audience.
2、Working with the club’s digital agency team/Italy media house/Chinese editor in Milan to develop daily content across all communication channels in China.
3、Responsible for quality control of all content across these digital platforms.
4、Assist sponsorship/licensing/merchandising team to create innovation content and help achieve business target.
5、Responsible for performance analysis and report to Head of Communication in China and content team colleagues in Italy and give suggestions on improvements.
1、Minimum 5 years’ experience, international PR/digital agency preferred;
2、Degree standard of education, preferably communication or marketing related.
3、Social media and digital savvy.
4、Experience with analytics and data.
5、Strategic thinking, understand the football marketing sights and audience
6、Hands on experience of working with global companies for China social media operation
6、Project management experience; able to work both individually and/or with multiple parties including international/local teams, under time pressure;
7、Preferable with sponsorship/sports background;
8、Fluent English writing/speaking skill is a must;
9、Preferable with good relationship with sports/general media outlets
10、He/she will need to be based in Beijing