● To define key medias across all media category, media type and build long- term brand-key media relationship.
● To work with PR agencies to develop all PR materials including but not limited to press releases, PR photo/video and other materials in line with brand positioning1.Be responsible for internal process to deliver resource to PR agency to ensure successful PR results.2.Work with PR agency to conduct and deliver standard monthly/project base PR/event report3.Work with PR agency to develop key competitor’s reports, market new trend sharing, industry intelligence etc.4.Lead on Celeb and KOL seeding plan and to ensure excellence of execution.
● To work with PR agency on PR sample management. To assist Marketing Head on budget management and KPI measurements.
● Assist Marketing Head on event planning and execution including but not limited to PR events, media tour, of PR event, roadshows and other brand events.
● Good skills on celeb management and onsite hospitality
● University or above
● Around 3-4 yrs experience in brand marketing or PR and events function in sports & marketing industry, agency preferred
● Proficient in Microsoft office project management experience. Strong inter-personal and communication skill, PR related digital social experience will be a plus.
● Good written and spoken English and mandarin.
● Active in sports and/or outdoor. Positive thinking, self-motivated and willing to take new initiatives.