Football PR& Social Media Executive

The below is an overview of the responsibilities for the full-time position of PR& Social Media Executive, based at ClubFootball’s offices at Jiuxianqiao.

1. Work with senior management to assist in setting the club’s overall PR & Marketing plan and objectives.

2. Work with management to create and follow an annual PR & Marketing schedule in accordance with the club’s programme of courses and activities.

3. Based on the annual plan, develop and follow a weekly PR plan to produce & disseminate content and PR materials of a high standard via the club’s PR channels.

4. ClubFootball social media: Work with management to plan and implement a comprehensive social media strategy for the club. Develop a range of content and promotional mechanisms to aggregate followers and grow the awareness of the club and its activities. Write interesting, educational and bespoke content to appeal to club members and aggregate followers to the club accounts. Identify content from 3rd party partner channels/publications which is of interest to CF members and potential members. Develop and improve the CF mini-sites within the club’s WeChat and Weibo accounts.

5. CF websites: update the club websites as per the agreed PR plan.

6. ClubFootball photos Manage and schedule the ClubFootball freelance photography partner (or intern) Work with the Member Services Team to manage the club’s system of junior photo provision Ensure a regular stock of high-quality images for internal and external PR purposes

7. ClubFootball PR materials Produce and/or translate other club materials and communications, such as press releases, introductory presentations, flyers, brochures, and yilabaos. Work with the club’s freelance designer to produce high-quality PR materials in hard/soft copy.

8. Miscellaneous Work with management to identify new business opportunities. Attend club and 3rd party events as required.

Requirements

Candidates for this position should be/have:

1. 1-2+ years related PR/social media experience (ideally in sports/football) University graduate Excellent English reading and writing skills Excellent command of written Chinese with the ability to write in a distinctive, entertaining yet professional style advantageous Good computer skills (primarily Word, Excel, Powerpoint, Internet browsing and e-mail). Knowledge of HTML is also advantageous.

2. Very well-organized, self-motivated, efficient and punctual with high-attention to detail. Able to work independently and as part of a team Must possess the ability to handle a wide range of projects across a number of fields while maintaining high-standards of professionalism. Excellent interpersonal skills, friendly & approachable with an ability to quickly develop relationships and strengthen them going forward

3. Candidates must be comfortable working in an international environment and dealing with people from all countries and backgrounds

4.  A passion for football is required, and a particular knowledge of grassroots sport, football coaching, or kids’ education is advantageous.

足球公共关系及社交媒体运营专员

工作职责

公共关系及社交媒体运营专员的工作地点在位于酒仙桥的公司总部办公室，其工作职责如下：

1. 与管理层合作协助制定俱乐部的公关计划和目标。

2. 根据俱乐部的课程和活动计划，与管理层一起制定和执行俱乐部的年度公关及市场推广方案。

3. 根据年度目标实施每周工作计划，在公关渠道中制作和传播精良的宣传册和公关材料。

4. 俱乐部社交媒体： 与管理层一起制定和执行俱乐部社交媒体战略规划。 制定一系列内容和宣传机制，整合粉丝，提高俱乐部以及其活动的知名度。 撰写有趣的、有教育意义的定制内容，吸引俱乐部会员并将粉丝转化到俱乐部账号。 鉴别第三方合作伙伴渠道/出版物中俱乐部会员和潜在会员感兴趣的内容。 开发和完善俱乐部微信公众号和微博平台上的内容。

5. 俱乐部网站： 根据商定的公关计划更新俱乐部网站。

6. 俱乐部照片：管理和安排俱乐部自由摄影合作伙伴（或实习生）。与会员服务团队合作，管理俱乐部的青少年照片系统。 确保为内部和外部公关定期储存高质量图片。

7. 俱乐部公关材料： 制作和/或翻译其他俱乐部材料和信函，如新闻稿、介绍性陈述、传单、小册子和易拉宝等。 与俱乐部的自由设计师合作，制作高质量的硬/软拷贝公关材料。

8. 其他工作： 与俱乐部管理层共同寻找新的商业机会。 如有需要，参与俱乐部及第三方活动。

职位要求

应聘此职位需具备以下条件：

1. 1-2年公共关系/社交媒体相关工作经验（体育/足球类更加符合职位要求） 本科以及上学历 极强的英语交流与写作能力 极强的中文写作功底，能够出色完成公文所需内容。 具有良好的电脑办公技能（Word, Excel, PowerPoint,网页浏览以及邮件），会使用HTML者优先。

2. 条理清楚，能够自我激励，高效准时，注重细节。能够独立在一个团队中完成工作。

3. 必须具有多个领域同时以高水准的专业能力处理各种项目的能力。 优秀的人际交往能力，友善随和，能够快速与对方建立联系并发展推进。 能够很好地适应国际化办公环境，能够与不同国籍、不同文化背景的人沟通交流。

4. 需要对足球充满热情，特别是对草根足球知识，足球训练以及少儿教育的热情会更有利于开展工作。