职责描述：

The Digital Executive role will provide technical digital services across various functions to support the commercial teams from a partnerships and new business perspective.

数字产品主管将提供跨各种功能的技术数字服务，从合作伙伴和新的业务角度支持商业团队。

The newly created role is a key step in growing the department / club’s digital position. The role will focus heavily on the intensive deliverables of WeChat mini-program, Alipay mini-program, Website, member data, and external platform data exchange e.g. retail, sponsors’ digital campaigns etc.

这个新设立的职位是提升部门/俱乐部数字地位的关键一步。该职位主要负责微信小程序、支付宝小程序、网站、会员数据以及零售、赞助商数字活动等外部平台数据交换的集中交付工作。

The role’s focus will be on applying complex digital thinking and technical skills to develop digital products for marketing operations and commercial partners.

该职位将专注于应用复杂的数字思维和技术技能，为市场运营和商业合作伙伴开发数字产品。

Cross team collaboration (FRM, Legal, Commercial, IT, content) and external agency liaison.

跨团队协作(FRM，法务，商务，IT，内容)和外部机构联络。

Communicating clear market trend and analysis, technical capacity and product status to senior internal stakeholders and presenting methodologies in a clear and imaginative way to external partners.

向内部高层管理传达清晰的市场趋势和分析，技术能力和产品状况，并以清晰和富有想象力的方式向外部合作伙伴展示方法。

Navigating the changing sands of data legislation that’s applicable to data driven marketing and adapting to these changes to maintain project progression. Informing the organisation of such changes and their impact. 

导航变化的数据法规，适用于数据驱动的营销，并适应这些变化，以保持项目进展。告知组织这些变化及其影响。

Challenging key internal stakeholders and partner contacts to expand their digital marketing scope and strategies

发掘关键内部高层管理和合作伙伴的联系，以扩大他们的数字营销范围和战略

Maintenance and evolution of the 3 digital products: WeChat mini-program, Alipay mini-program, Website.

微信小程序、支付宝小程序、网站3个数字产品的维护与发展。

User experience and active rate from media campaigns.

来自媒体活动的用户体验和活跃率。

Excellent fan / partner / agency feedback and the understanding that CFG are changing the way rights holders’ approach digital marketing.

优秀粉丝/合作伙伴/机构反馈，以及CFG正在改变版权所有者的数字营销方式的理解。

任职要求：

Digital marketing technical skills

数字营销技术技能

Evidence of lateral thinking on digital product market. 

数字产品市场横向思维的能力

Flexible communication skills and being comfortable presenting complex methodologies to China team stakeholders.

具有灵活的沟通技巧，能够自如地向中国团队的高层管理展示复杂的方法。

Verbal & written English language skills

英语口头和书面表达能力